The family / Builder

Ben

Building software with AI, mostly for people who work outdoors for a living.

Ben's projects

2 live

GuideFlow

The booking pipeline built for hunting and fishing outfitters. Every inquiry captured, every follow-up sent, every trip organized — without living in your inbox. Built in Manitoba, currently in beta.

guideflow.ca

Mufflr Spec Hub

Internal

An ATV and side-by-side spec reference for the Mufflr team. Real manufacturer-published displacement for 34 SKUs across six brands, with a compare tool — because the badge on the machine is marketing, not a spec. A "1000" is often a 963.

mufflr-hub.vercel.app

GuideFlow demo

Try it

See the product working on sample data. No signup.

Mufflr

Live

Powersports and boat financing across Canada.

GuideFlow growth audit

Red team

An independent adversarial review of GuideFlow — market size, discovery, trust, and a 90-day plan. July 2026.

Master Starter Prompt

Prompt

The operating system behind how these get built.

Next one

Napping

There's always another one coming.